Europe Disposable E-cigarette Market Size And Share Analysis - Growth Trends And Forecasts (2024 - 2029)
Analysis of the European e-cigarette market
The e-cigarette market size is expected to grow from USD 11.45 billion in 2023 to USD 21 billion by 2028, registering a CAGR of 12.90% during the forecast period (2023-2028). The e-cigarette market in Europe is experiencing strong growth due to increasing consumer interest. In e-cigarettes, a heating element (atomizer) is used for the combustion of the liquid mixture, a mouthpiece helps with inhalation, and a reservoir is used to hold the liquid solution. This means that e-cigarettes are a relatively safer alternative to traditional cigarettes because it does not burn tobacco, which produces tar and carbon monoxide, which is also the reason for the increasing demand for e-cigarettes in Europe. The aggressive marketing of e-cigarettes in the European region has also led to a significant increase in consumers opting for these devices, especially young people and teenagers. European countries such as the United Kingdom and France do not support the World Health Organization's research and still believe that e-cigarettes are less harmful to health than traditional tobacco. Thus, the e-cigarette market in Europe is growing due to the increased use of e-cigarettes by consumers due to health concerns and the observed expected results in trying to quit/reduce the use of traditional/combustible cigarettes. Although some medical professionals have expressed concerns about the long-term use of e-cigarettes, the low risk factors for the use of e-cigarettes compared to traditional/combustible cigarettes are driving the growth of the market in the region. Specialty retail outlets such as tobacco shops and vape shops have been observed to be the most popular channels. The introduction of the European Union's Tobacco Products Directive (TPD) 2014/14/EU has had an impact on online retail channels, leading some countries to ban cross-border distance sales of e-cigarettes.
European e-cigarette market trends
The rise of dual-use e-cigarettes among consumers
In order to reduce the use of traditional/combustible cigarettes, consumers in the region are increasingly using e-cigarettes at the same time. Moreover, as e-cigarettes mimic the experience of smoking traditional/combustible cigarettes, consumers are increasingly using them to satisfy their nicotine dependence. E-cigarettes do not produce the tar found in traditional cigarettes, which is the leading cause of lung cancer. Also, since these products are available in both nicotine and non-nicotine forms, most people consider them to be better alternatives. As a result, the product is gaining mainstream awareness, and more and more smokers are trying and embracing e-cigarettes as an alternative to tobacco. Research conducted by the Office for Health Improvement and Disparities (OHID) at the Department of Health and Social Security in the UK shows that disposable vaping products are becoming increasingly popular among adults vaping them, compared to 15.2% of adults using disposable vaping products in 2022. 2021 will grow by 2.2%, indicating a surge in popularity. As e-cigarettes are considered safer, consumption is on the rise among young people in the European region. Research conducted by the UK Department of Health and Social Security OHID found that between 2020 and 2021, cessation attempts involving e-cigarette products had a higher success rate compared to quitting attempts that did not involve e-cigarette products (64.9% compared to none
