An Overview Of Japan's E-cigarette Market
The size of the Japanese e-cigarette market reached 1.2 billion US dollars in 2018, with an expected compound annual growth rate of 22.6% from 2019 to 2024. The factors driving market growth include manufacturers continuously increasing product innovation, promoting demand for smoke-free and ash free steam, and focusing on reducing health risks in Japan.
By region, Kanto held the largest share of the Japanese e-cigarette market in 2018. The increase in new users and smokers has driven the development of the e-cigarette market in the region. It is also the region with the highest level of urbanization in Japan, with some major cities including Tokyo, Chiba, and Kanagawa contributing to the growth of the e-cigarette market.
According to sales channels, Japan's e-cigarette market is divided into e-cigarette stores, tobacco stores, supermarkets/supermarkets, online and others, while others include convenience stores, gas stations, vending machines, pharmacies, and regular stores. Among them, online channels are expected to surpass tobacco merchants and become the largest distribution channel by 2024. In establishing a new online business, there are relatively few obstacles and it is considered the best platform to meet consumer needs. In addition, discounts offered by online merchants such as Rakuten and Amazon Japan are considered a key factor in consumers turning to online channels to purchase e-cigarettes.
The Japanese e-cigarette market is divided into males and females by gender. Among them, male consumers held a significant share in the Japanese e-cigarette market in 2018. For most female consumers in the region, tobacco consumption remains a taboo, and this trend affects the use of e-cigarettes by the female population.
Dynamics of the Japanese e-cigarette market
Growth is the driving force behind the smoke produced by burning tobacco, which is equally harmful to humans and the environment. Electronic cigarettes eliminate smoke emissions, and on the contrary, the generated smoke easily dissolves in the air within a few seconds. This greatly reduces the side effects of smoking. Due to the fact that e-cigarettes do not produce smoke and ash, they can be used in areas where traditional cigarettes are harmful to health and smoking is prohibited. Because of this, smoke-free e-cigarettes are driving the e-cigarette market in this country.
trend
The introduction of various electronic cigarettes and electronic steam devices in the market has had a significant impact on consumer attitudes towards smoking. Electronic cigarettes are increasingly affecting the lifestyle of smokers and quitters. The negative impact of e-cigarettes on health is relatively less than that of combustible cigarettes, which is the main reason affecting consumer use of e-cigarettes. Therefore, e-cigarette manufacturers are rapidly opening retail and e-cigarette stores to promote their products and cater to the changing lifestyle preferences of consumers in the e-cigarette market.
opportunity
With the rapid increase in the number of Japanese consumers addicted to tobacco, e-cigarettes as a substitute for traditional tobacco are becoming increasingly valuable. Tobacco companies are shifting from traditional tobacco products to the next generation of steam electronic devices, as more and more people, especially teenagers, are seriously concerned about their health due to smoking. The focus is on replacing traditional tobacco cigarettes and providing healthier and less chemically composed e-cigarette technology. It is expected that the Japanese e-cigarette market will achieve significant growth during the forecast period.
The competitive landscape of the Japanese e-cigarette market
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