Calm Analysis Of China's Electronic Cigarette Industry
Calm analysis of China's electronic cigarette industry
As a result, China's e-cigarette industry has entered a stage of rapid development in recent years. At present, 90% of e-cigarettes sold globally are from Chinese manufacturers, making Chinese companies a decisive factor in the global e-cigarette industry supply chain. But behind the rapid growth, we also have to say that behind the dazzling data, there are still huge risks hidden. At the same time, the future development trend of the entire electronic cigarette industry is also worthy of our consideration and attention.
1. Of the nearly 3 billion US dollars of electronic cigarette sales in the world, 90% of the products come from China, but Chinese manufacturing companies have only obtained an output value of 500-600 million US dollars. The reason is that Chinese manufacturing is still only the output of low-value labor-intensive industries.
2. The fast-growing electronic cigarette manufacturing market has further attracted a large number of electronic processing enterprises to transform and join. In the future, the competition between OEM and ODM will be further intensified, and the era of competing for price, quality and brand is coming.
3. For brand owners, China's current production company is just a processing partner. The world's largest brand owners pay more attention to how to arrange the supply chain in different regions of the world, so tomorrow if they are in Mexico, Brazil or other places If there are more competitive processing points, then Chinese manufacturing will be at risk.
4. Chinese manufacturing companies started early and have the advantages of time and people. However, in the future, automated production will become the mainstream in the electronic cigarette manufacturing and processing industry, and China's rising labor costs will also bring uncertainty to Chinese manufacturing. Will it repeat the mistakes of other manufacturing and processing industries in China?
5. OEM and ODM manufacturers have launched their own brands, but because there is no effective channel to understand and master the first-hand data and information of consumers, in the process of brand building, there is a lack of effective and in place for channel design, product design and consumer experience design. grasp.
6. Not only OEM and ODM manufacturers, in fact, for big brands, due to the rapid growth of the electronic cigarette industry, there is no good and timely data source, and secondly, because they are all big tobacco companies, many companies still use traditional The use of the tobacco method to carry out the marketing strategy layout and various legal regulations has brought many market opportunities to some emerging companies that are not from the background of Big Tobacco companies with technology as the core and sales models adapted to the times.
