Today, China's Electronic Cigarette Industry Has Entered A Rapid Development.

Today, China's electronic cigarette industry has entered a rapid development. Whether it is from the perspective of long-term stability or survival, we need to further consider the following issues:

1. Where will the definition and positioning of e-cigarettes go in the future?

a) Smoking cessation or smoking replacement products?

As a smoking cessation or smoking replacement product, although there are currently more than 190 well-known brands on the market, on the one hand a considerable number of them are hookah brands. At present, the main body of the tobacco market is tobacco rod cigarettes, and the tobacco rod type (rechargeable/disposable) electronic cigarette market is still in the early stage of development, and the brand maturity is not enough. Although BLU, NJoy, VUSE and other brands have taken the lead , but in the future, the market consumers' demand for tobacco rod e-cigarettes may be further enlarged, and it will also bring new plans to new brands.

b) Personal electronics?

The channels of traditional tobacco products are not only in the United States and Europe, but also in specific channels. They enter retail terminals like CVS, and they can only be sold at specific counters due to category restrictions. But as permitted by the laws of the corresponding countries, can personal electronic products be more effectively used to electronic retail channels such as Best Buy? E-commerce channels also have unique advantages for electronic products and new brands.

c) Personal health terminal?

With the emergence of wearable products, the popularization of mobile Internet, and the deepening of intelligent mobile phones/terminals, will the new technology be further adapted to e-cigarette products? For consumers, electronic cigarette products are no longer just a smoking cessation or smoking replacement product, but more can be interacted and shared with other smart devices and social circles.

2. New technologies of electronic cigarettes: With the maturity and popularization of Bluetooth technology, mobile Internet, fingerprints, mobile positioning and other technologies, as an emerging product in the future, electronic cigarettes are bound to further integrate these new technologies, which will undoubtedly bring more Many new users give new brands a broad market space.